IAA Experience

As part of this year's IAA Experience, the latest trends in commercial vehicles, logistics, and transportation are not only meant to be visible but also experienced up close with the latest vehicle innovations.

With the IAA Test Drives, we offer exhibitors the opportunity to provide guided test drives with interested customers in the latest emission-free light and heavy commercial vehicles of all vehicle classes on the exhibition grounds or on public roads – whether it's a prototype or a production model.

There are two different route options available for this purpose:

1. An approximately 2 km-long, secured test track in the eastern part of the exhibition grounds. Prototypes can also participate here. (Prerequisite is documented insurance coverage)

2. Public roads for test drives of production vehicles with street legal status. These vehicles can exit the exhibition grounds through Gate South 1 West. As an exhibitor, you have the freedom to decide on the length and duration of each ride.

For more information on departure locations and details on booking indoor registration and parking spaces, click here.

IAA TRANSPORTATION 2024 focuses not only on trucks, vans, buses, and trailers but also places cargo bikes in the spotlight with a completely revamped Cargo Bike Course.

Showcase your latest cargo bikes on the IAA Cargo Bike Course and provide IAA visitors with the opportunity to get up close and personal with your models and test them extensively. The winding course allows for thorough testing of the transport pedelecs, simulating real conditions with curb simulations, inclines, declines, gravel paths, smooth and uneven surfaces, acceleration zones, and speed bumps. 

Moreover, your experts can share valuable tips with IAA visitors before they embark on their ride.

Discover more about IAA Cargobike Parcours.